A camel is a horse designed by a committee. |

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. |

Designers can make life more bearable by producing stuff that touches its audience rather than fucks them in the head. |

I never design a building before I've seen the site and met the people who will be using it. |

Design is the first signal of human intention. |

Eighty percent of success is showing up. |

I want to tell you a terrific story about oral contraception. I asked this girl to sleep with me and she said 'No.' |

If you're not failing every now and again, it's a sign you're not doing anything very innovative. |

Some guy hit my fender, and I told him, 'Be fruitful and multiply,' but not in those words. |

No matter how cool your interface is, it would be better if there were less of it. |

Descriptions are like skirts, they should be long enough to cover the subject, but short enough to keep things interesting. |

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. |

Understanding precedes action. |

Order is the actual key of life. |

It is very easy to be different, but very difficult to be better. |

A design should have some tension and some expression in itself. I like to compare it with the lines on a football field. It is a strict grid. In this grid you play a game and these can be nice games or very boring games. |

If I'd asked people what they wanted, they would have said a faster horse. |

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, "Make it look good!" That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. |

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. |

The design instinct, above all, is about viewing the world around you as a place filled with opportunities to add more thoughtfulness and care. |

Design is shrinking the gap between what a product does and why it exists. |

When you eliminate quality as a requirement, the entire design process becomes a whole lot easier. |

I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen. |

Design is creativity with strategy. |