Everything in the universe has a rhythm, everything dances. |

We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty. |

Never make someone a priority when all you are to them is an option. |

It is fidelity of the experience, not the fidelity of the prototype, sketch, or technology that is important from the perspective of ideation and early design. |

Every day is a new day. It is better to be lucky. But I would rather be exact. Then when luck comes you are ready. |

Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live. |

Our heads are round so our thoughts can change direction. |

If you show up for the muse consistently, then she will start showing up for you. |

If I got rid of my demons, I'd lose my angels. |

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself, believe. |

Certainty is a closing of the mind. To create something new you must have doubt. |

Design is moving an existing position to a preferred one. |

To design is to communicate clearly by whatever means you can control or master. |

There are three responses to a piece of design—yes, no, and WOW!
Wow is the one to aim for. |

The most powerful element in advertising is the truth. |