Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. Paul Rand
You will learn most things by looking, but reading gives understanding. Reading will make you free. Paul Rand
Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form. Paul Rand
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. Bill Bernbach
Design is an art of situations. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations — an open-minded client, a good cause, or great content. Ellen Lupton
Truly elegant design incorporates top-notch functionality into a simple, uncluttered form. David Lewis
Design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design. Mark Boulton
Design is the application of intent - the opposite of happenstance, and an antidote to accident. Robert L. Peters
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. Thomas J. Watson Jr.
Designers can make life more bearable by producing stuff that touches its audience rather than fucks them in the head. Jon Wozencraft
I never design a building before I've seen the site and met the people who will be using it. Frank Lloyd Wright
I want to tell you a terrific story about oral contraception. I asked this girl to sleep with me and she said 'No.' Woody Allen
If you're not failing every now and again, it's a sign you're not doing anything very innovative. Woody Allen
