The museum of the living world is always open for business. Admission is free. |

The internet is a great way to get on the net. |

The future is here. It's just not evenly distributed yet. |

Designing a product is designing a relationship. |

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts. |

Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple. |

The only important thing about design is how it relates to people. |

No design works unless it embodies ideas that are held common by the people for whom the object is intended. |

Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan. |

Good design is all about making other designers feel like idiots because that idea wasn’t theirs. |

Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work. |

A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. |

It's art if it can't be explained. It's fashion if no one asks for an explanation. It's design if it doesn't need an explanation. |

Design is an opportunity to continue telling the story, not just to sum everything up. |

Content precedes design. Design in the absence of content is not design, it’s decoration. |

Design is as much an act of spacing as an act of marking. |

People ignore design that ignores people. |

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. |

You will learn most things by looking, but reading gives understanding. Reading will make you free. |

Don't try to be original; just try to be good. |

Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form. |

Simplicity will stand out, while complexity will get lost in the crowd. |

The typeface doesn't really matter, as long as the text is good. |

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. |