The primary design principle underlying the Web's usefulness and growth is universality. |

Website creation isn't something you learn once and then check off on your to-do list. |

When the user's experience is greater than the user's expectation, trust is established. Establishing trust as early as possible is paramount to providing a good user experience. |

Simplicity is about subtracting the obvious and adding the meaningful. |

The meaning of life is to find your gift. The purpose of life is to give it away. |

True information design must find the shortest path to understanding. |

It is only when we become aware or are reminded that our time is limited that we can channel our energy into truly living. |

Work without love is slavery. |

If everybody's not a beauty, then nobody is. |

Reduction creates essence. |

Amateurs Get Angry With Clients. Professionals Educate Them. |

This is for everyone. |

If you think good design is expensive, you should look at the cost of bad design. |

Anything worth doing, is worth doing right. |

The quality of any collaborative creative endeavor tends to approach the level of taste of whoever has the final cut. |

I am happy. I'm happy with you, like this. It's my way of being happy. |

Design makes what is complex feel simpler, and what is simpler feel richer. |

The design is done when the problem goes away. |

Design is always about synthesis -synthesis of market needs, technology trends, and business needs. |

Design is not just what it looks like and feels like. Design is how it works. |

If a site is perfectly usable but it lacks an elegant and appropriate design style, it will fail. |

...that strange new zone between medium and message. That zone we call the interface. |

We're gambling on our vision, and we would rather do that than make 'me too' products. |

You need to remember that when the product is free, you are the product. |