Design is creativity with strategy. |

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. |

Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world. |

In matters of user experience the whole is greater than the sum of its parts. |

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. |

Difference between "features" and "intents":
Consider a user talking about your app saying, “it can do this, it can do that”. Now compare that to them saying that with your creation “I can do this, I can do that”. The difference is syntactically small but incredibly important from an application design and implementation perspective.
In the latter case of a user saying that with your app they can do this or they can do that, you have successfully interlocked the users intentions with the features your app possesses. |

Our understanding of the world is largely determined by our ability to organise information. |

Success is not final, failure is not fatal: it is the courage to continue that counts. |

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps. |

It does not matter how slowly you go as long as you do not stop. |

I hear and I forget. I see and I remember. I do and I understand. |

Wheresoever you go, go with all your heart. |

Success depends upon previous preparation, and without such preparation there is sure to be failure. |

He who has a why can endure any how. |

Mobile is the needle, Social is the thread... |

The future is a process, not a destination. |

We're only as good as our latest product. I don't believe in brand at all. |

A designer is an emerging synthesis of artist, inventor, mechanic, objective economist & evolutionary strategist. |

(...) so much of our identities lie in the ability to participate in and contribute to the things that are important to us. |

By the time you've arrived at the perfect solution, the problem will have already changed. Thus "good enough" is truly so. |

To use design to impress, to polish things up, to make them chic, is no design at all. This is packaging. |

Minds are like parachutes. They only function when they are open. |

When offered two products, we pick the one that's simple. |

Be yourself; everyone else is already taken. |