Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, "Make it look good!" That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. |

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. |

The design instinct, above all, is about viewing the world around you as a place filled with opportunities to add more thoughtfulness and care. |

Design is shrinking the gap between what a product does and why it exists. |

When you eliminate quality as a requirement, the entire design process becomes a whole lot easier. |

I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen. |

Design is creativity with strategy. |

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. |

Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world. |

In matters of user experience the whole is greater than the sum of its parts. |

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. |

Difference between "features" and "intents":
Consider a user talking about your app saying, “it can do this, it can do that”. Now compare that to them saying that with your creation “I can do this, I can do that”. The difference is syntactically small but incredibly important from an application design and implementation perspective.
In the latter case of a user saying that with your app they can do this or they can do that, you have successfully interlocked the users intentions with the features your app possesses. |

Our understanding of the world is largely determined by our ability to organise information. |

Success is not final, failure is not fatal: it is the courage to continue that counts. |

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps. |

It does not matter how slowly you go as long as you do not stop. |

I hear and I forget. I see and I remember. I do and I understand. |

Wheresoever you go, go with all your heart. |

Success depends upon previous preparation, and without such preparation there is sure to be failure. |

He who has a why can endure any how. |

Mobile is the needle, Social is the thread... |

The future is a process, not a destination. |

We're only as good as our latest product. I don't believe in brand at all. |

A designer is an emerging synthesis of artist, inventor, mechanic, objective economist & evolutionary strategist. |