Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.

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Anna Eleanor Roosevelt • Guy de Maupassant • Henry David Thoreau • Mike Monteiro • Confucius • Voltaire • Friedrich Nietzsche • Theodor Seuss Geisel • John Maeda • Zig Ziglar • Albert Einstein • anonymous • Martin Luther King Jr. • Marshall McLuhan • Steven Wright • Miguel de Cervantes Saavedra • Elwyn Brooks "E. B." White • Kurt D. Cobain • Winston Churchill • Rabindranath Tagore • Pablo Picasso • Kahlil Gibran • Toni Morrison • Deepak Chopra

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