Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.

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Adrienne Rich Alan Curtis Kay Alice Munro Bill Buxton Charles M. Schulz Charles Mingus Charlotte Brontë Eliel Saarinen Epicurus Faruk Ateş Frances Hodgson Burnett Frank Chimero Frank Miller George Bernard Shaw Hans Zimmer Henry Van Dyke Herbert Spencer James Gleick Joel Spolsky Louise Erdrich Max Bill Maya Angelou Otl Aicher Simon Sinek Stephen Hawking Steven Johnson Tennessee Williams Tim Parsey Vera Brittain Vincent Van Gogh Walter Bagehot Walter Scott Ward Moore William Edmund Hick William Makepeace Thackeray Winston Churchill

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