A good logo provides the pleasure of recognition and the promise of meaning. Paul Rand

Art is a product; design is a process. Paul Rand

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. Paul Rand

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts. Paul Rand