Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, "Make it look good!" That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. |

Design is not just what it looks like and feels like. Design is how it works. |

We're gambling on our vision, and we would rather do that than make 'me too' products. |

You can't connect the dots looking forward; you can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. |

It does not make sense to hire smart people and then tell them what to do. We hire smart people to tell us what to do. |