The typeface doesn't really matter, as long as the text is good.

#65 · John Maeda

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

#66 · Bill Bernbach

Design is an art of situations. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations — an open-minded client, a good cause, or great content.

#67 · Ellen Lupton

Design is a set of decisions about a product. It's not an interface or an aesthetic, it's not a brand or a color. Design is the actual decisions.

#68 · Rebekah Cox

There is a way to do it better. Find it.

#69 · Thomas Edison

The details are not the details. They make the design.

#70 · Charles Eames

Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.

#71 · David Lewis

If at first the idea is not absurd, then there is no hope for it.

#72 · Albert Einstein

Design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.

#73 · Mark Boulton

Everything is designed. Few things are designed well.

#74 · Brian Reed

Design is the application of intent - the opposite of happenstance, and an antidote to accident.

#75 · Robert L. Peters

Don't design for everyone; it's impossible. All you end up doing is designing something that makes everyone unhappy.

#76 · Leisa Reichelt

A camel is a horse designed by a committee.

#77 · Sir Alec Issigonis

At a meta level, design connects the dots between mere survival and humanism.

#78 · Erik Adigard

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

#79 · Thomas J. Watson Jr.

Designers can make life more bearable by producing stuff that touches its audience rather than fucks them in the head.

#80 · Jon Wozencraft

I never design a building before I've seen the site and met the people who will be using it.

#81 · Frank Lloyd Wright

Design is the first signal of human intention.

#82 · William McDonough

Eighty percent of success is showing up.

#83 · Woody Allen

I want to tell you a terrific story about oral contraception. I asked this girl to sleep with me and she said 'No.'

#84 · Woody Allen

If you're not failing every now and again, it's a sign you're not doing anything very innovative.

#85 · Woody Allen

Some guy hit my fender, and I told him, 'Be fruitful and multiply,' but not in those words.

#86 · Woody Allen

No matter how cool your interface is, it would be better if there were less of it.

#87 · Alan Cooper

Descriptions are like skirts, they should be long enough to cover the subject, but short enough to keep things interesting.

#88 · Winston Churchill

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

#89 · Winston Churchill

Understanding precedes action.

#90 · Richard Saul Wurman

The mind is not a vessel to be filled but a fire to be kindled.

#91 · Plutarch

The power of the grid is to lift the designer outside of the protective capriciousness of the "self" by providing an existing set of possibilities, a set of rules.

#92 · Ellen Lupton

Order is the actual key of life.

#93 · Le Corbusier

It is very easy to be different, but very difficult to be better.

#94 · Jonathan Ive

A design should have some tension and some expression in itself. I like to compare it with the lines on a football field. It is a strict grid. In this grid you play a game and these can be nice games or very boring games.

#95 · Wim Crouwel

If I'd asked people what they wanted, they would have said a faster horse.

#96 · Henry Ford

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, "Make it look good!" That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

#97 · Steve Jobs

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

#98 · Charles Mingus

The design instinct, above all, is about viewing the world around you as a place filled with opportunities to add more thoughtfulness and care.

#99 · Sahil Lavingia

Design is shrinking the gap between what a product does and why it exists.

#100 · Sahil Lavingia

When you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

#101 · Jared M. Spool

I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen.

#102 · Frank Lloyd Wright

Design is creativity with strategy.

#103 · Rob Curedale

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

#104 · Emil Ruder

Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world.

#105 · Nelson Mandela

In matters of user experience the whole is greater than the sum of its parts.

#106 · Stephanie Rieger

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

#107 · Maya Angelou

Difference between "features" and "intents":
Consider a user talking about your app saying, “it can do this, it can do that”. Now compare that to them saying that with your creation “I can do this, I can do that”. The difference is syntactically small but incredibly important from an application design and implementation perspective.
In the latter case of a user saying that with your app they can do this or they can do that, you have successfully interlocked the users intentions with the features your app possesses.

#108 · James wilson

It is foolish to think that you will get the design right the first time. It is also foolish to think that there won’t be changes to a design once development begins. And on a larger scale, software products are never done unless they are dead. Life is better when you stop kidding yourself and your team and admit that there is no “done”.

#109 · Craig Villamor

Be clear first and clever second. If you have to throw one of those out, throw out clever.

#110 · Jason Fried

Those who tell the stories rule society.

#111 · Plato

Our understanding of the world is largely determined by our ability to organise information.

#112 · Peter Morville

Success is not final, failure is not fatal: it is the courage to continue that counts.

#113 · Winston Churchill

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.

#114 · Confucius

It does not matter how slowly you go as long as you do not stop.

#115 · Confucius

I hear and I forget. I see and I remember. I do and I understand.

#116 · Confucius

Wheresoever you go, go with all your heart.

#117 · Confucius

Success depends upon previous preparation, and without such preparation there is sure to be failure.

#118 · Confucius

You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.

#119 · Friedrich Nietzsche

He who has a why can endure any how.

#120 · Friedrich Nietzsche

The reason for designing new media is simple - to subtly and quietly change the world.

#121 · Hillman Curtis

Mobile is the needle, Social is the thread...

#122 · Pew Internet & American Life Project

The future is a process, not a destination.

#123 · Bruce Sterling

We're only as good as our latest product. I don't believe in brand at all.

#124 · James Dyson

A designer is an emerging synthesis of artist, inventor, mechanic, objective economist & evolutionary strategist.

#125 · Buckminster Fuller

(...) so much of our identities lie in the ability to participate in and contribute to the things that are important to us.

#126 · Frank Chimero

By the time you've arrived at the perfect solution, the problem will have already changed. Thus "good enough" is truly so.

#127 · John Maeda

To use design to impress, to polish things up, to make them chic, is no design at all. This is packaging.

#128 · Dieter Rams

When you play, play hard. When you work, don't play at all.

#129 · Theodore Roosevelt

Minds are like parachutes. They only function when they are open.

#130 · Sir James Dewar

When offered two products, we pick the one that's simple.

#131 · Sebastiaan De With

Experience is not what happens to you; it's what you do with what happens to you.

#132 · Aldous Huxley

Be yourself; everyone else is already taken.

#133 · Oscar Wilde

Whatever is well conceived is clearly said, and the words to say it flow with ease.

#134 · Nicolas Boileau-Despréaux

The essence of all beautiful art, all great art, is gratitude.

#135 · Friedrich Nietzsche

Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction.

#136 · Albert Einstein

Without great solitude, no serious work is possible.

#137 · Pablo Picasso

If there's a simple, easy design principle that binds everything together, it's probably about starting with the people.

#138 · Bill Moggridge

It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.

#139 · Jerry Seinfeld

The core skills of design are synthesis, understanding people, and iterative prototyping.

#140 · Bill Moggridge

A goal is a dream with a deadline.

#141 · Napoleon Hill

Action is the foundational key to all success.

#142 · Pablo Picasso

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

#143 · Seth Godin

When it comes to the web, the more backward-compatible you are, the more forward-compatible you're likely to be.

#144 · Josh Clark

Without deviation from the norm, progress is not possible.

#145 · Frank Zappa

The material and the craftsman's thoughts change together in a progression of smooth, even changes until his mind is at rest at the exact instant the material is right.

#146 · Robert M. Pirsig

The only "intuitive" interface is the nipple. After that it's all learned.

#147 · Scott Francis

The real problem with the interface is that it is an interface. Interfaces get in the way. I don’t want to focus my energies on an interface. I want to focus on the job…I don’t want to think of myself as using a computer, I want to think of myself as doing my job.

#148 · Donald Norman

You cannot understand good design if you do not understand people; design is made for people.

#149 · Dieter Rams

Technology comes out of the human body and design makes sense of it.

#150 · Derrick de Kerckhove

If you pay peanuts, you get monkeys.

#151 · James Goldsmith

The primary design principle underlying the Web's usefulness and growth is universality.

#152 · Tim Berners-Lee

Website creation isn't something you learn once and then check off on your to-do list.

#153 · Jeffrey Veen

When the user's experience is greater than the user's expectation, trust is established. Establishing trust as early as possible is paramount to providing a good user experience.

#154 · Colm Tuite

Simplicity is about subtracting the obvious and adding the meaningful.

#155 · John Maeda

The meaning of life is to find your gift. The purpose of life is to give it away.

#156 · Pablo Picasso

True information design must find the shortest path to understanding.

#157 · Michael Babwahsingh

It is only when we become aware or are reminded that our time is limited that we can channel our energy into truly living.

#158 · Ludovico Einaudi

Work without love is slavery.

#159 · Mother Teresa

If everybody's not a beauty, then nobody is.

#160 · Andy Warhol

Reduction creates essence.

#161 · Oliver Reichenstein

Amateurs Get Angry With Clients. Professionals Educate Them.

#162 · Paul Jarvis

This is for everyone.

#163 · Tim Berners-Lee

Good content gets lost with bad typography.

#164 · Meagan Fisher

If you think good design is expensive, you should look at the cost of bad design.

#165 · Dr. Ralf Speth, CEO Jaguar

Anything worth doing, is worth doing right.

#171 · Hunter S. Thompson

The quality of any collaborative creative endeavor tends to approach the level of taste of whoever has the final cut.

#172 · John Gruber

I am happy. I'm happy with you, like this. It's my way of being happy.

#173 · La vida de Adèle

Design makes what is complex feel simpler, and what is simpler feel richer.

#174 · John Maeda

The design is done when the problem goes away.

#175 · Jason Fried

Design is always about synthesis -synthesis of market needs, technology trends, and business needs.

#176 · Jim Wicks

Design is not just what it looks like and feels like. Design is how it works.

#177 · Steve Jobs

If a site is perfectly usable but it lacks an elegant and appropriate design style, it will fail.

#178 · Curt Cloninger

...that strange new zone between medium and message. That zone we call the interface.

#179 · Steven Johnson

We're gambling on our vision, and we would rather do that than make 'me too' products.

#180 · Steve Jobs

You need to remember that when the product is free, you are the product.

#181 · Julian Assange

If you are always trying to be normal, you will never know how amazing you can be.

#182 · Maya Angelou

It boils down to this: you aren't allowed to tell [customers] what their problem is, and in return, they aren't allowed to tell you what to build. They own the problem, and you own the solution.

#183 · Rob Fitzpatrick

Content is like Water. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.

#184 · Josh Clark

Re-examine all that you have been told; dismiss that which insults your soul.

#185 · Walt Whitman

The most effective way to do it, is to do it.

#186 · Amelia Earhart

The only person you are destined to become is the person you decide to be.

#187 · Ralph Waldo Emerson

Yesterday I was clever and I wanted to change the world. Today I am wise and I'm changing myself.

#188 · alal ad-Din Muhammad Rumi

The impediment to action advances action. What stands in the way becomes the way.

#189 · Marcus Aurelius

There is more to life than increasing its speed.

#190 · Mahatma Gandhi

Design is the rendering of intent.

#191 · Jared M. Spool

Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.

#192 · Howard Thurman

You have to take seriously the notion that understanding the universe is your responsibility, because the only understanding of the universe that will be useful to you is your own understanding.

#193 · Terence Mckenna

Stop consuming images and start producing them.

#194 · Terence Mckenna

How people treat you is their karma; how you react is yours.

#195 · Wayne Dyer

I think everybody should be nice to everybody.

#196 · Andy Warhol

(...) Develop a system-oriented discipline for designing the means by which greater effectiveness is achieved.

#197 · Douglas Englebart

If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe.

#198 · anonymous

Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

#199 · Paul Rand

Take things away until you cry.

#200 · Frank Chimero

The nature of process, to one degree or another, involves failure. You have at it. It doesn't work. You keep pushing. It gets better. But it's not good. It gets worse. You go at it again. Then you desperately stab at it, believing this isn't going to work. And it does!

#201 · Saul Bass

It is important to use your hands. This is what distinguishes you from a cow or a computer operator.

#202 · Paul Rand

The brain is the most democratic tool that all artists and designers share.

#203 · Daniel Eatock

Be kind, for everyone you meet is carrying a great burden.

#204 · Philo

It was on my fifth birthday that Papa put his hand on my shoulder and said, "Remember, my son, if you ever need a helping hand, you'll find one at the end of your arm."

#205 · Sam Levenson

One of the tenets of science seems to be that if we wait for a little, we're going to find that what we know now is wrong. If we can keep from locking our jaws onto each precious notion, we might do a little better at moving with greater fluidity in this sea of ideas.

#206 · Tim Hibbetts

Speak only if it improves upon the silence.

#207 · Mahatma Gandhi

Design isn't risky. Change is. Good design mitigates that risk.

#208 · Jeffrey Veen

Everything in the universe has a rhythm, everything dances.

#209 · Maya Angelou

We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.

#210 · Maya Angelou

Never make someone a priority when all you are to them is an option.

#211 · Maya Angelou

It is fidelity of the experience, not the fidelity of the prototype, sketch, or technology that is important from the perspective of ideation and early design.

#212 · Bill Buxton

Every day is a new day. It is better to be lucky. But I would rather be exact. Then when luck comes you are ready.

#213 · Ernest Hemingway

Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live.

#214 · John F. Woods

The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives.

#215 · Albert Einstein

Language tethers us to the world; without it we spin like atoms.

#216 · Penelope Lively

Our heads are round so our thoughts can change direction.

#217 · Francis Picabia

If you show up for the muse consistently, then she will start showing up for you.

#218 · Mary Oliver

If I got rid of my demons, I'd lose my angels.

#219 · Tennessee Williams

If you are going through hell, keep going.

#220 · Winston Churchill

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself, believe.

#221 · Winston Churchill

Certainty is a closing of the mind. To create something new you must have doubt.

#222 · Milton Glaser

Design is moving an existing position to a preferred one.

#223 · Milton Glaser

To design is to communicate clearly by whatever means you can control or master.

#224 · Milton Glaser

There are three responses to a piece of design—yes, no, and WOW!
Wow is the one to aim for.

#225 · Milton Glaser

The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.”

#226 · Milton Glaser

The most powerful element in advertising is the truth.

#227 · Bill Bernbach

Word of mouth is the best medium of all.

#228 · Bill Bernbach

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.

#963 · Carl Jung

The total number of minds in the universe is one.

#964 · Erwin Schrödinger

Time is the notion of "before and after".

#965 · Erwin Schrödinger

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