It boils down to this: you aren't allowed to tell [customers] what their problem is, and in return, they aren't allowed to tell you what to build. They own the problem, and you own the solution.

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Guy de Maupassant • Anna Eleanor Roosevelt • Friedrich Nietzsche • Henry David Thoreau • Mike Monteiro • Confucius • Voltaire • Kurt D. Cobain • Zig Ziglar • Elwyn Brooks "E. B." White • Albert Einstein • anonymous • Marshall McLuhan • Martin Luther King Jr. • Steven Wright • Theodor Seuss Geisel • John Maeda • Winston Churchill • Miguel de Cervantes Saavedra • Pablo Picasso • Kahlil Gibran • Rabindranath Tagore • Mahatma Gandhi • Paul Rand

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