It boils down to this: you aren't allowed to tell [customers] what their problem is, and in return, they aren't allowed to tell you what to build. They own the problem, and you own the solution.

#183

Albert Einstein • Guy de Maupassant • Henry David Thoreau • Voltaire • Mike Monteiro • Confucius • Friedrich Nietzsche • Kurt D. Cobain • John Maeda • Steven Wright • Anna Eleanor Roosevelt • anonymous • Marshall McLuhan • Martin Luther King Jr. • Zig Ziglar • Miguel de Cervantes Saavedra • Elwyn Brooks White • Theodor Seuss Geisel • Mahatma Gandhi • Toni Morrison • Rabindranath Tagore • Kahlil Gibran • Annie Proulx • Paul Rand

Rob Fitzpatrick

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