The medium is the message. |

A technology is not an independent or alien object, it complements integrally our sensory and cognitive system; as a medium, it conditions not only communication modes but also the way we perceive and conceive our environment. When these ratios change men change. |

There are no passengers on spaceship earth. We are all crew. |

All media exist to invest our lives with artificial perceptions and arbitrary values. |

We become what we behold. We shape our tools and then our tools shape us. |

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' |

Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. |

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. |