Confusion and clutter are the failure of design, not the attributes of information. Edward Tufte

The most common user action on a website is to flee. Edward Tufte

Good information design is clear thinking made visible. Edward Tufte

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks. Edward Tufte