The key argument is that cognitive tasks should be turned into design principles. |

– Edward Tufte
6 quotes

#37

Confusion and clutter are the failure of design, not the attributes of information.

Edward Tufte

The most common user action on a website is to flee.

Edward Tufte

Good information design is clear thinking made visible.

Edward Tufte

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Edward Tufte

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