Confusion and clutter are the failure of design, not the attributes of information. Edward Tufte

The most common user action on a website is to flee. Edward Tufte

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks. Edward Tufte

Rather, the point is to recognize the tightness between seeing and thinking on an intellectual level not just a metaphorical level. Edward Tufte