Confusion and clutter are the failure of design, not the attributes of information.

#833

The most common user action on a website is to flee.

#767

Good information design is clear thinking made visible.

#170

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

#34

Rather, the point is to recognize the tightness between seeing and thinking on an intellectual level not just a metaphorical level.

#36

The key argument is that cognitive tasks should be turned into design principles.

#37

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Edward Tufte

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