I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks. |

Rather, the point is to recognize the tightness between seeing and thinking on an intellectual level not just a metaphorical level. |

The key argument is that cognitive tasks should be turned into design principles. |

Good information design is clear thinking made visible. |

The most common user action on a website is to flee. |

Confusion and clutter are the failure of design, not the attributes of information. |