The role of a leader is not to come up with great ideas but to create an environment in which ideas can happen. |

The reason for designing new media is simple - to subtly and quietly change the world. |

The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives. |

Language tethers us to the world; without it we spin like atoms. |

If you are going through hell, keep going. |

The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.” |

Word of mouth is the best medium of all. |

If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe. |

Stop consuming images and start producing them. |

You have to take seriously the notion that understanding the universe is your responsibility, because the only understanding of the universe that will be useful to you is your own understanding. |

You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist. |

Everything is designed. Few things are designed well. |

Findability Precedes Usability
In the Alphabet and on the Web.
You Can't Use What You Can't Find. |

At a meta level, design connects the dots between mere survival and humanism. |

The mind is not a vessel to be filled but a fire to be kindled. |

The power of the grid is to lift the designer outside of the protective capriciousness of the "self" by providing an existing set of possibilities, a set of rules. |

It is foolish to think that you will get the design right the first time. It is also foolish to think that there won’t be changes to a design once development begins. And on a larger scale, software products are never done unless they are dead. Life is better when you stop kidding yourself and your team and admit that there is no “done”. |

In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. |

Design is a set of decisions about a product. It's not an interface or an aesthetic, it's not a brand or a color. Design is the actual decisions. |

Those who tell the stories rule society. |

good art inspires, good design motivates. |

The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently. |

Art is like masturbation. It is selfish and introverted and done for you and you alone. Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end. |

Experience is not what happens to you; it's what you do with what happens to you. |