{"ok":true,"quote_id":427,"html":"<li data-quote-id=\"427\">\n    <figure class=\"quote\">\n        <blockquote cite=\"http:\/\/www.creativebloq.com\/web-design\/embrace-failure-9135468\">\n            <span class=\"guillemets\"><\/span>\n            <span class=\"the-quote\">Ultimately, we are deluding ourselves if we think that the products that we design are the \u2018things\u2019 that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.<\/span>\n            <span class=\"pilcrow\">|<\/span>\n        <\/blockquote>\n        <figcaption>\n            <div class=\"photo \"\n                data-author=\"Bill Buxton\"\n                                style=\"background-image: url(\/uploads\/authors\/greyscale_bill-buxton.jpg);\"\n                >&nbsp;<\/div>\n            <address class=\"author\">\u2013 <a title=\"All quotes by Bill Buxton\" href=\"\/of\/bill-buxton\" rel=\"author\">Bill Buxton<br><small class=\"meta\">2 quotes<\/small><\/a><\/address>\n                        <p class=\"quote-topics\">\n                                <a href=\"https:\/\/thatsthespir.it\/topic\/design\">Design<\/a>                            <\/p>\n            \n            <p class=\"ui-title quote-meta\">\n                <span class=\"quote-meta-leading\">\n                    <a 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